Why I Love Sales Engineering, #03

Episode Notes

Why I Love Sales Engineering

Why won’t the spaghetti stick?

https://www.gonitro.com/blog/2021/01/esigning-roi-opportunities/

Discussion Points

1. When was the last time you did a demo and got a rejection?

2. When was the last time you did a demonstration without any information about the prospect?

3. Have you ever reverse-engineered a product from its features to good consultative questions?

4. How do you tell when pasta is done cooking?

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